Concours of Elegance Germany and Bunte Magazine announce media partnership
- BUNTE becomes media partner of the Concours of Elegance Germany, captivating visitors at Gut Kaltenbrunn on July 25 and 26
- The celebrity magazine uniquely blends lifestyle, glamour, and automotive passion
- With broad reach and editorial expertise, BUNTE will accompany the stylish event for automotive and luxury enthusiasts
Munich, June 16, 2025 – When the Concours of Elegance Germany (CoEG), presented by A. Lange & Söhne, takes place at Gut Kaltenbrunn on Lake Tegernsee on July 25 and 26, 2025, the focus will not only be on automotive elegance and extravagance but also on the people behind the world-class vehicles. That is why this year, the renowned celebrity magazine BUNTE will serve as the official media partner of this extraordinary event.
At first glance, one might wonder: what does Germany’s biggest celebrity magazine have to do with classic cars? But whether it’s about cars, fashion, or society—elegance has many faces. What unites all these facets? BUNTE brings them together every week for its readers through fascinating stories, exclusive behind-the-scenes glimpses, and coverage of the most glamorous events in German and international society. For this reason, BUNTE is the official media partner of the Concours of Elegance at Lake Tegernsee this year.
It’s a partnership that couldn’t be a better fit: the CoEG combines rare automotive gems with scenic beauty, culinary finesse, and appeals to a highly selective audience. BUNTE provides the ideal editorial framework—with compelling stories that evoke emotion, spotlight personalities, and celebrate the exceptional.
“Tradition meets elegance. Ingenuity meets innovation. Beauty meets modernity. Such a gathering of the world’s most fascinating classic cars is the perfect setting for society. BUNTE is proud to be both host and media partner of the 2025 Concours of Elegance Germany,” says the magazine’s editorial team.
In addition to pre-event coverage, BUNTE will accompany the event with exclusive reports, interviews, and photo spreads. The collaboration with the Concours at Lake Tegernsee spans both the print magazine and social media. This creates a media experience that extends well beyond the days of the event. At the same time, the partnership brings added prestige to the CoEG in the world of luxury and lifestyle events.
BUNTE is Germany’s leading celebrity and lifestyle magazine and has stood for quality journalism, in-depth research, and top-tier photography for over 70 years. As a strong media brand with print, digital, and social media presence, BUNTE is the perfect partner for exclusive events and the ideal ambassador for the magic of the Concours of Elegance Germany.
The Concours of Elegance Germany – like several other prestigious concours events – is organized by Thorough Events. James Brooks-Ward, CEO of Thorough Events, adds:
“We’re thrilled to welcome the esteemed magazine BUNTE as our media partner. Our concours is defined not only by its unique selection of vehicles but by the passion of its participants. We aim to bring together like-minded enthusiasts in an unforgettable setting.”
In addition to around 200 vehicles that reflect about 100 years of automotive history, leading luxury and lifestyle partners will transform the event at Gut Kaltenbrunn into a memorable experience for the whole family.
More information and tickets:
www.concoursofelegancegermany.com
Media Inquiries:
Ines-Julia Schniewind – Senior PR Manager DISCO
Email: ines-julia@disco.global
General information:
Bianca Lienau, Marketing Manager, Thorough Events Ltd
Email: bianca@thoroughevents.co.uk
About the Concours of Elegance Germany:
The first Concours of Elegance Germany – presented by A. Lange & Söhne – was held in 2024 at Gut Kaltenbrunn on Lake Tegernsee in the Bavarian Alps. Organized by the team behind the prestigious Concours of Elegance at Hampton Court Palace and the London Concours at the Honourable Artillery Company, Germany’s leading international concours event brings together the world’s most exceptional classic and luxury vehicles, top manufacturers, and lifestyle brands, drawing collectors and enthusiasts from across the globe.
In 2025, over 200 of the most exquisite vehicles will be on display. They come from renowned manufacturers and private collections from across Europe and beyond. Many of these collector’s items will be making their concours debut in Germany.
www.concoursofelegancegermany.com
About A. Lange & Söhne:
The second edition of the Concours of Elegance Germany will once again be presented by A. Lange & Söhne. Since 2018, the German watchmaker has also supported the British Concours of Elegance at Hampton Court Palace. With a legacy of craftsmanship and an unwavering commitment to the highest standards, A. Lange & Söhne creates exclusive wristwatches featuring movements that are developed in-house and meticulously hand-finished and assembled.